Outdoor-lifestyle retailer Essay

Executive Summary BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQfun as best inclass for outdoor-lifestyle retailing. BBQfun will reinvent the way people shop for outdoor-lifestyle products. BBQfun will build its reputation on offering the fullest assortment of products possible in our chosen fields, incorporating both local and imported goods with products sold on easy to manage long-term payment plans. Our after sales service and 3 year guarantees will find traction with a market dominated by low-quality. Situation Analysis BBQfun is close to entering its fifth year of operation. Te initial rollout of stores has been well received, and marketing is now critical to its continued success and future profitability. The store offers wide-ranging outdoor-lifestyle items on easy to manage payment terms and supplies a three year guarantee on every item sold. The basic market need is for quality, fashionable and unique outdoor-lifestyle items that caters to the house-proud needs of our market. Market Summary BBQfun possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. BBQfun will leverage this information to better understand who is served, their specific needs, and how BBQfun can better communicate with them. Market Demographics †¢ Accessibility. The patron can gain easy access to the store with minimal wait. †¢ Customer service. The patron will be impressed with the after sales service and Guarantees. †¢ Competitive pricing. All products/services will be competitively priced relative to comparable high-end outdoor-lifestyle lines. Above all, BBQfun believes that easy to access stores with extensive choices in our chosen fields, that are sold on an easy to manage payment plan with a three year guarantee are the keys to our customer’s needs and wants. Market Trends The market trend for outdoor-lifestyle stores is headed toward a more sophisticated and informed customer. The outdoor-lifestyles patron today relative to yesterday is more sophisticated in a number of different ways. †¢ Item quality. The preference for high-quality items is increasing as customers are learning to appreciate the qualitative differences. †¢ Unique. Our patrons appreciate the opportunity to include outdoor-lifestyles in their home that stand out from the mass produced and sold low quality items. †¢ Selection. People are demanding a larger selection of choices, they are no  longer accepting a limited offer in outdoor-lifestyles. The reason for this trend is that within the last couple of years there has been an explosion of media in the form of TV shows and magazines that have promoted exotic and different outdoor-lifestyles. Our patrons no longer need to accept a limited number of options. With more choices, patrons have become more sophisticated. This trend is intuitive as you can observe a more sophisticated patron in larger city markets such as Sydney or Melbourne where there has been more choices available. BBQfun strongly believes that customers are more interested in range of products, after sales service and easy to manage payments than any other issues. These are the reasons that they will shop with us and become loyal patrons. Technological developments with the broadband rollout across greater Brisbane and Australia is opening up significant opportunities for internet shopping and for providing information for our customers about our product range. Market Growth In 2008, the National outdoor-lifestyle market reached $300 million dollars. Outdoor lifestyle sales are estimated to grow by at least 6% for the next few years. This growth can be attributed to several different factors. The greater disposable household income from the two income families, the greater availability of affordable and interesting quality imports with the high value of the Australian dollar and the marketing by popular TV shows like ‘Homes Beautiful’ and ‘Better Outdoor-lifestyles’. Economy Based on economic forecasts, BBQfun assumes that interest rates are staying steady and so will have no affect on disposable income. The same assumption is made about employment levels, where BBQfun assumes that unemployment levels remain the same at 4.7%. Political From research carried out, BBQfun identified that the Government focus and emphasis in future legislative direction will be about ‘growing the economy’ and ‘population base which BBQfun sees as a positive for their business model. There is also a strong push for environmentally sound business practices in the legislative framework. BBQfun, as business operating in Australia, will abide by the law in all its dealings and comply with all legislation that impacts on its business activities. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing BBQfun. Strengths †¢ Excellent staff who are highly skilled and knowledgeable about outdoor-lifestyles. †¢ Great retail space that is bright, functional and efficient for a commercial urban district. †¢ High customer loyalty among repeat customers. †¢ Assortment offerings that exceed competitors offerings in quality, range and accessibility. Weaknesses †¢ A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover. †¢ The struggle to continually fund the growing long term repayment plans taken out by our customers. Opportunities †¢ A growing market in a high growth area with a significant percentage of the target market still not aware of BBQfun’s offer. †¢ Increasing sales opportunities outside of our target area – greater Brisbane. Threats †¢ Competition from local independents that can reduce prices as owner operators lower than our staff run stores. †¢ Competition from National chains moving into the Brisbane market. †¢ A slump in the economy reducing customer’s disposable income spent on outdoor-lifestyles. Competition National Competition †¢ The Yard: has a limited selection but significant depth. All Australian made. No significant marketing or promotion. The price point is high, but the quality of products are quite good. Not in Brisbane. Mostly in Sydney and Melbourne. †¢ BBQ’s R us: Broad range of outdoor-lifestyle products including trinkets and furnishings. Lots of cheap imports. Concentrating on established markets. Strong in the replacements segment. Not in Brisbane. Mostly in Melbourne and Adelaide. †¢ Outdoorz: Large operations of only a few stores per city. Mass markets outdoor lifestyles at good value prices. No imported goods. Extensive advertising. Low to medium quality. Not in Brisbane. Strong in the replacement segment rather than new and refurbished  dwellings. Strong in other capital cities. Local Competition †¢ All independents. These stores are owned by individual owner operators. Ranges vary according to owner preferences. Very little imports. Mostly retailing Australian manufactured goods. Collectively their average item sale price is $250, have a market share of 48%, and are growing at about 8% per year. BBQfun do not see the competitors changing their marketing strategy or product offer in the foreseeable future. Growth and Share Analysis New dwellings – growth in potential customers 10%. Estimated Brisbane customer numbers in 2010 is 95,000. Renovations – growth in potential customers 7%. Estimated Brisbane customer numbers in 2010 is 35,000. Replacement – growth in potential customers 5%. Estimated Brisbane customer numbers in 2010 is 120,000. Service Offering BBQfun has created a outdoor-lifestyles range of retail products that are differentiated and superior to competitors. Customers can see the quality of the product as it is displayed in the stores. The following are characteristics of the product: 1. BBQfun’s credit offer is backed by a top tier bank. 2. Imported products make up 33% of the assortment. 3. The 3 year guarantee is unique in the market place. 4. Broadest possible range in chosen fields. BBQfun’s prides itself on providing service that is on par if not better than any of the local independent stores and far in excess of the national chains. BBQfun will ensure that all aspects that are involved in the delivery of satisfaction to the customer will work using an integrated approach. At a Glance–The Prototype BBQfun Store: †¢ Location: a commercial, suburban neighbourhood, or urban retail district. †¢ Design: bright and functional. †¢ Size: 1,000 to 1,500 m2. †¢ Employees: 15 to 20 full time plus casuals †¢ Types of transactions: 60% cash, 40% on long term repayment plan. Keys to Success Location. BBQfun’s site selection criteria are critical to success. Scott Bremmer, former partner of an international chain, helped us identify the following site selection criteria: †¢ New dwelling populations. †¢ Shopping patterns requiring easy access. †¢ Customer car parking counts. Critical Issues BBQfun is still in the speculative stage as a possible franchise concept or joint venture. Its critical issues are: †¢ Committed to sales growth which allows for greater options in import assortments and in reduced price with volume buys. This will promote our uniqueness and contribute to improved profit margins. †¢ Continue to finance the easy manage long term repayment plan for customers. †¢ Locate in easy access sites close to the growing markets in new dwelling development. Marketing Strategy BBQfun’s advertising budget is set at $250,000 for the year. The advertising program will target local letter-box drops, radio and magazines. BBQfun’s will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. BBQfun will try to get articles about BBQfun into the BrisNews magazine. Previous features in the BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. Mission BBQfun’s mission is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Our after sales service is second to none supported by our easy to manage long term repayment plans which make unique, imported and high quality outdoor-lifestyle affordable to all. BBQfun exist to attract and maintain outdoor-lifestyle customers wishing to purchase products that give our customers pride in their homes. Our services will exceed the expectations of our customers. Marketing Objectives 1. Increase sales from $15million per year to $20million per year in the next  three years 2. Increase our loyalty customers list from 10,000 to 16,000. 3. Establish brand recognition in Brisbane so that at least 2 in 3 people recognise our brand in a random survey taken in 18 months time. 3.3 Financial Objectives 1. A double-digit growth rate for each future year. 2. Reduce the overhead per store through disciplined management of expenses. 3. Continue increase our gross profit margins. Target Marketing The market can be segmented into three target populations: †¢ New dwellings – generally want to purchase entire suites. Typically shopped as couples. Price sensitive to a point but co-ordination is the highest priority. †¢ Renovations – demand for high quality and different items. Unique and exotic over rides price concerns. †¢ Replacement – basic functional products that replace and broken or worn item. Single shopper. Cheap price required. The BBQfun customers are mostly aged between 20 and 50, making up 50% of the new and renovated dwelling market. Outdoor-lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. These areas have families who have household disposable incomes of over $40,000 per year. Combining several key demographic factors, BBQfun arrives at a profile of the primary customer as follows: †¢ Sophisticated people who are house proud. †¢ Shoppers who will drive to an easy to access store. †¢ A customers who requires payment plans to spread their commitment over an extended period. †¢ Renovators and new home builders †¢ 20-50 year olds Positioning BBQfun will position itself as a broad assortment, quality, unique outdoor-lifestyle retailer. Brisbane consumers who appreciate high-quality and uniqueness will recognize the value and unique offerings of BBQfun. Patrons will be single as well as families, ages 20-50. BBQfun’s positioning will leverage their competitive edge: †¢ Product. The product will be wide ranging, quality and unique. It offers the house proud customer a different  option from the cheap mass produced offer prevalent in the market †¢ Service. BBQfun offer the only 3 years guarantee in the market. Our easy play payment scheme is just what our mortgage repaying customers welcome. Our experienced staff can assist with product knowledge second to none in the industry. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve our objectives. Strategy Pyramids The single objective is to position BBQfun as the premier outdoor-lifestyles store in the greater Brisbane area, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message that BBQfun will seek to communicate is that BBQfun offers the widest, most exotic, easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods. The first will be direct mail. The direct mail campaign will be a way to communicate directly with the consumer. BBQfun will also use ads and inserts in Brizzy magazine.The last method for communicating BBQfun’s message is through a grassroots PR campaign. This campaign will invite people from Brizzy for lunch to get articles written about BBQfun into the news. Because of this level of effectiveness and low/zero cost, BBQfun will work hard to get press in the Brizzy. BBQfun also believe that the local patrons far prefer to receive information from the store via flyers in the letterbox. Marketing Mix BBQfun’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. †¢ Pricing. While BBQfun will price at comparable prices for comparable quality, it will not be cheap. We push value over cheap and back this up with a 3 year guarantee. †¢ Distribution. BBQfun products will be distributed through a chain of retail stores which customers can access easily via the large car parking arrangements. †¢ Advertising and Promotion. The most successful advertising will be ads and inserts in the Brizzy as well as a PR campaign of informational articles and reviews also within the Brizzy. Promotions will take the form of in store entertainment and competitions with prizes to exotic overseas destinations. †¢ Customer Service. BBQfun’s philosophy is  that whatever needs to be done to make the customer happy must occur, this investment will pay off with a fiercely loyal customer base who is extremely vocal to their friends with referrals. Product development It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. The plan for product testing is to engage market research firms. By getting feedback from these firms, changes can be made or products ‘canned’ so that only tested and proven products make it onto the store assortment list. Marketing Research During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of patrons of outdoor-lifestyle stores. These focus groups provided useful insight into the decisions, and decision making processes, of consumers. An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. The last source of market research is competitive analysis/appreciation. BBQfun management will continually visit local outdoor-lifestyle stores for two reasons. The first is for competitive analysis, providing BBQfun with timely information regarding other store’s service offering. The second reason is that local business owners, are often part of an informal fraternal organization where they support each other’s business. Financials, Budgets, and Forecasts This section will offer a financial overview of BBQfun as it relates to the marketing activities. BBQfun will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy. Break-even Analysis The Break-even Analysis indicates that $1.1 million in sales per year will be needed to reach the break-even point. Fixed costs are estimated at $150,000. Variable costs are 40% of sales, therefore sales of $1.0 million will be sufficient to pay for the fixed and variable cost. Sales Forecast The first year of the plan will be used to get the cafe up and running. By year two things will get busier. Sales will gradually increase with profitability being reached by the beginning of year two. Gross profit is  anticipated at 50%. Ongoing sales forecasting will be to use the services of Cannon’s Consultants who will advise on all aspects of the marketing function that BBQfun will be engaged with. Cannons will also be given access to the marketing cost data so that they can periodically examine and validate marketing costs in line with industry benchmarks. They have always been the preferred consultants because they are locally based unlike the national group of consultants, Brown & Holingsworth, based in Melbourne.

Discuss the social context that influences Othello’s labelling of Desdemona as that “cunning whore of Venice”

In Othello many issues are undertaken. According to the time that the play was written, men hold all the power and women are considered to be of low intellect. Throughout the play Desdemona is a symbol of innocence and helplessness. At first she appears to be mature and quite perceptive of events around her. Iago often tells Othello that she is unfaithful. It seems that she refuses to accept what is happening and her views are impartial. She has a tendency to be sympathetic towards other people's situations, like Cassio. This is what triggers Othello's jealousy when Iago pointed out they were speaking in privacy. She often pays attention to other peoples thoughts yet remains cynical if they differ to her own. She has a loyalty to her husband in all aspects of life, whether it is mental or physical. Othello shows us how a woman's character, reputation and power can be manipulated and distorted by men. The relationship between Desdemona and Othello is very peculiar, and would have been considered even more so at the time at which Shakespeare was writing, it therefore stands out in the play, not least because it is a mixed-race marriage but also because at the start of the play they appear to be on an equal standing, they have a mutual â€Å"respect† for one another. We are presented with a very powerful image of women at the start of the play; Desdemona has disobeyed her father and taken her chosen husband, although Desdemona does acknowledge that Othello is her â€Å"Lord† and that it is her â€Å"duty† to obey him. However, in that state, Desdemona does act as a dramatic device, bringing Othello into a domestic situation where he is inexperienced. This causes his obsession with Desdemona to grow because she has become his whole world; Iago finds it easy to manipulate this situation because Othello is unfamiliar to life only in the domestic side. Although Desdemona was rational in trusting, her trust was often misplaced, for example Iago. As well as this regardless of her intellect of what goes on around her in some cases, this was not enough to rise up in society, as women had no opinion in the time of the play. Although Shakespeare undertook many modern day ideas, he did not do this for a modern day society, as it would not have allowed so many events to occur, and it would not have been considered realistic by the public. When Othello talks of wooing Desdemona he is portrayed as an eloquent storyteller and lover: â€Å"She gave me for my pain a world of sighs. † It is through her relationship with Othello that his failure is shown not only by her spoilt opinion of him, he was previously an ideal to her, but by the end of the play she has realised that â€Å"men are not gods†, but also by Othello's swift dismissal of her as a â€Å"fair devil† and a â€Å"lewd minx† after his view of her where he would â€Å"deny her nothing† has been destroyed by Iago. The downfall of Othello is marked by the destruction of their once close and trusting relationship, which Iago has convinced Othello that it is a â€Å"foul disproportion. † Desdemona's physical and vocal absence from the opening scenes speaks about women's place in the Venetian society. It is through Desdemona's absence that we are able to conjure up our own mental image of her based on what we have heard.

Background Of The Industry Economics Essay

Background Of The Industry Economics Essay Since the middle of the twentieth century, many economic goes ups and downs, the pioneer of the world have seen many fundamental and far-reaching changes within society. The obvious view is the amelioration in economic wealth, has considered the improvements in standards of living for the ensemble of people living and working in these countries. These alterations have enhanced the improved productivity and redistribution of the workforce. Leisure and Hospitality industry has become part of integral industries that helps to improve in economic wealth, not only in Malaysia but in most countries. It can regard as a complementary of tourism industry. As it is an income generator by using sources of country to attract foreigners to come over and flourish other industries too. For instances, tourists who fly over Malaysia will have an opportunity to fumble a new investment and attempt to involve it, this might help our economy grow well because of the inflow currency injection. But first, what exactly is leisure and hospitality industry? This sector is made up of two parts, which are the arts, entertainment and recreation sector and accommodation and food service sector. The  arts, entertainment, and recreation  sector include a vast range of constructions that operate facilities or services provided to cater variety of cultural, entertainment, and recreational interests of their patrons, examples like theme park, shopping mall, theme museum. (Leisure and Hospitality Industry)For the most part, it is built luxury-based, evade from the fundamental needs.  While the accommodation and food services  sector comprises constructions providing customers with lodging and preparing meals, snacks, and beverages for consumption, examples like famous food, hotel with different rated and superior services.This service-based industry thrives on the leisure activities of patrons. This kind of business that the hospitality industry garners is momentary, but it accounts a la rge sum of its revenue. Therefore, with the subtle leisure and hospitality industry will push the tourism industry up. (What Is the Hospitality Industry?) Leisure and hospitality industry had indirectly developed in so many aspects too such as land, country, other businesses and it also decrease the unemployment rate too. For the land development, hospitality experts did a good job of flourishing some unused spaces and built a glamorous building on it to accommodate tourist that need place to stay and obtain income from that way. With the phosphorous of hospitality industry, there have few rates of hotels for tourist to choose whether which will appropriate for them. For examples, Genting Highland Malaysia has a few different rate of hotel in the small same site to let the tourists have as much as choices to select their apposite hotels. For the development of other businesses, such as food, stores, theme parks and shopping malls will glowing too due to the intrude of leisure and ho spitality industry. In contra versa, tourists maybe interesting in food or theme park or cultures of a country and tend to come over for that specific intention, this will also enhance the leisure and hospitality industry. For an actual example, Singapore recently has constructed a new theme park, Universal Studio and Casino have attracted a lot of foreigners spend their time in that country to regale themselves. Exceptional service is usually very important for. Customer satisfaction like what they purposely come for, usually leads to consumer loyalty, which helps to ensure the success of a company in the hospitality industry.

Biochemistry of Nutrition Essay Example | Topics and Well Written Essays - 250 words

Biochemistry of Nutrition - Essay Example iet enhances the potential for weight loss, and the addition of protein and fat rich foods reduce hunger in an individual, thereby enhancing health and well-being. Reduced intake of carbohydrates will cause the human body to burn up stored fat for energy purposes, leading to reduction fat and weight (Hensley, 18). In my opinion, Atkins diet which is promoted as a high protein diet is really high in fat intake, with fat intake in the diet constituting almost 60% of the daily kcal. Thus means that the fat intake, including saturated fats, is nearly four times the recommended daily intake levels recommended by the American Heart Association (AHA). The Atkins diet which is promoted as a means to reduce weight and enhance health and well-being is not true, as it raises the risk for coronary artery disease (CAD), because of the high levels of fat intake. Studies that have found evidence in support of weight loss suffer from the reliability issues in terms of the high levels of dropouts, raising question marks on the findings of these studies (Kappagoda & Hyson,

Google and Competitors Essay Example | Topics and Well Written Essays - 750 words

Google and Competitors - Essay Example Working with a mission 'to organize the world's information and make it universally accessible and useful', the expert team of Google community diligently maintains an index of websites and other content, which can be searched by anyone having an internet connection. Though Google is known mainly for it search engine, but there are a number of other services like Google mail, Google Earth, Google News, Google Finance etc. being offered to the net-community. The concept came up in the mid-nineties when Stanford university graduate students Sergey Brin and Larry Page stuck upon the idea of providing a search engine which could return relevant information without wasting much time. Though there are a number of players in the fray giving competition to Google, but the key competitors of Google include Yahoo and MSN. Yahoo is mainly devoted on the search engines besides having the stake in other services as well. But for MSN, the primary focus area is the software development and of cours e. But the difference in the strength and popularity of Google and its nearest rival Yahoo can be gauged from the fact that during the fiscal year ended December 2006, while Google recorded revenues of $10,604.9 million, Yahoo could mop up about $6,425.7 million. Goog (Datamonitor, 2008a). Google is considered a leader in search engine technology offering search results in 158 domains and more than 100 languages (Datamonitor, 2007). The strength lies in its innovative format and the speed with which it comes out with relevant topics. As per the figures given out by Datamonitor (2007), in March 2007, Google sites captured 48.3% of the US search market, while the corresponding figures for Yahoo stand at 27.5%. Some of the key strong areas of Google include; Strong Market position: Google far outnumbers its rivals as far as popularity of its search engine is concerned. Well established brand identity: Brand identity forms a key strength in today's context, where visibility in media and easy identification features help in propagating the business prospects of the company. It is indeed quite surprising that Google, basically a service providing company, has even overtaken many well established product identity companies like, Microsoft, GE, Coca-Cola, Wal-Mart, IBM etc. According to Miillward Brown's 2007 ranking of brands2, Google is the topmost brand with a brand value of $m 66,434. Google has worked on its brand quite consistently is apparent from the fact that the brand value has undergone a change of about 77% from the previous years. On the other hand Yahoo ranks a distant 42nd with a brand value of $m13,201, registering a decline of 6% in its brand value. According to market research firm Miillward Brown, Google is the world's top ranked brand, overtaking Microsoft and some other wellestablished brands like General Electric Company, Coca-Cola, Wal-Mart Stores and IBM. Proprietary technology and technological infrastructures: The search engine technology of Google has indeed provided the company an edge over its rivals. Based on its proprietary PageRank technology, the search engine is having the largest searchable index amongst all (Datamonitor, 2007) AdWords and AdSense programs: Google works up its online advertising programs with the help of its unique concept of AdWords and AdSens

Statistical Analysis Math Speech or Presentation - 1

Statistical Analysis Math - Speech or Presentation Example A population is defined as the complete collection of all elements of the target groups (individuals, items or objects) whose characteristics are being studied (Brase and Brase 6). The population in this research is the total students in the second semester Bachelor of Human Resources class. A sample is defined as the subset of the population, which consists of a portion of the population selected for study (Brase and Brase 6). In this case, the sample in this research is the male and female students with slightly or very overweight. This is because these overweight students were being drawn and identified from the total 100 students, so the 100 students is the set and overweight students is the subset of the 100 students. The purpose of constructing the frequency table is to show the distribution of the percentages of male, female and total students with slightly or very overweight into classes or intervals. By constructing the classes or intervals, the percentages in the respective category can be fit into exactly one class. The frequency table with the design containing the class limit, class boundary and frequency of male, female and total students with slightly or very overweight was constructed in order for us to compare the data distribution clearly between the percentages of male, female and total students with slightly or very overweight. In order to evaluate is there any significance different between the mean percentages of male and female students with slightly of very overweight, two-tailed t-test analysis is carried out at the confidence interval of 90%. The mean percentages of the male students with slightly or very overweight is partially skewed to the right because the mode has a lower value than the median and mean has the lower value than the median, but in this case, the mean is slightly higher than the median, which in turn make the distribution partially skewed to the right. The mean percentages of the female students with

Company is on Marriott International and how they market to consumers Term Paper

Company is on Marriott International and how they market to consumers on the internet - Term Paper Example Marriott International website has been professionally designed. The web site has been decorated beautiful pictures of tourists enjoying themselves at the hotel. Customers can immediately identify the destination that suit their tastes and preferences by looking at the pictures displayed. The website links and menus have been well organized into Marriot hotel brands, careers, travel agents, group partners, shopMarriot, affiliates and mobile and many more colorful and attractive links. In addition, the writings on the website are visible, they have been written using visible fonts and designs that are attractive to customers (Marriot, 2012). Customers can access the website through the facebook sign up and login link. Marriott International is also available through twitter. Customers can email or ask a question to the Marriott International customer service through the website. Further, the website gives opportunity to customers to book accommodation online. Customers can by book accommodation through PayPal, MasterCard and visa by placing their orders online; they can also view the status of their order by entering their email and a confirmation number (Marriot, 2012). Marriot international has recently unveiled internet distribution and growth strategies aimed at reaching several tourists as possible. The company has put in place measures to ensure that customers get the best room price when they use their website for reservations. Internet marketing is instrumental to the company because it ensures that 8 percent of the total room nights are sold (Maandag, 2008). The site creates a positive customer experience since they can get attractive discounts. Tourists are able to get 40% off fall travel when they book early. Tourists can also locate hotels in various cities around the world; this is possible through the â€Å"find hotel† interface in the website. Further, the company has introduced

The Cold War between the US and the Soviet Union, Al-Mujahedeen, and Research Paper

The Cold War between the US and the Soviet Union, Al-Mujahedeen, and Afghanistan War in the Period of Cold War - Research Paper Example of the Soviet Union to invade Afghanistan had a severe effect on the diplomatic relationship between the Soviets, and the United States, changing the complexion and nature of rivalry that existed between the two countries†. Furthermore, Mayer (2008) maintains that the occupation of Afghanistan by the Soviet Army created a regional and a global security concern mainly because the neighboring of Iran, Pakistan and other nations of the world, were waiting anxiously for purposes of witnessing the response of United States. Mayer (2008 p. 61) asserts â€Å"that the response of the United States was a covert action by the CIA to arm and train the Mujahedeen fighters in Afghanistan for purposes of fighting the Soviet Union†. This operation began in the 1980s, and ended in 1989 with the withdrawal of the Soviet Union in Afghanistan. This paper analyzes the ethical issues surrounding the assistance that the United States gave to the Mujahedeen fighters during this period, only to label them later as terrorists when the Mujahedeen were no longer taking care of the interests of United States. In meeting the objectives of this paper, this paper will talk about the Mujahedeen fighters, and the role that United States played in helping them to defeats the Soviet Union. This paper also analyzes the role of the Soviet Union in this crisis, and the reasons of its invasion of Afghanistan. Specifically, this paper will talk about the kind of support that the US gave to the Mujahedeen fighters, and the kind of support that Soviet Union gave to the Afghanistan government, and the impact of these supports today. This paper further identifies the methods in which the international community can use for purposes of disarming the Mujahedeen fighters, and the role of the society in this process. Furthermore, the researcher will talk about Al-Qaeda and their relationship with the Taliban, and how they evolved into becoming the enemies of United States. This paper focuses on the reasons

Allied Health Scholarship Fund Contest Essay Example | Topics and Well Written Essays - 250 words

Allied Health Scholarship Fund Contest - Essay Example I have performed volunteer at Loma Linda Children’s Hospital in the Child Development Center and King Drew Medical Center in the psychiatric ward. I am currently an Emergency Medical Technician, certificate #B1980906. As well I have been a children’s camp counselor for both disabled as well as healthy children, and have been a mentor and basketball coach at the Y.M.C.A. and the U.C. Recreational Center. As you can see, I am committed to achievement and excellence, yet understanding and helping others is where my heart beats. I have faithfully served my calling here at UCLA since 2006. I have been accepted to the Firefighting Academy for the Fall of 2011. This will mean a hardship for my family and I because my wife is still in nursing school; paying for her tuition and the academy just isn’t possible on the part time wages I would receive after entering the academy. I want to be able to continue my dream of helping others as a professional member of this communit y; for this I need your help. This scholarship will provide me with the tools and information to serve my community with excellence and dedication; as well as provide me with an outlet to continue mentoring others along the way. I respectfully ask you to give me this opportunity to make a difference in our local community.

French Culture vs American Culture Research Paper

French Culture vs American Culture - Research Paper Example As in playing a game of chess, knowing how to plan several moves ahead and anticipate what move your opponent could make accordingly, is essential to winning or the success of a goal. Culture, as defined by Brooks Peterson (2004), is a composition of several aspects of a people. â€Å"Culture is the relatively stable set of inner values and beliefs generally held by groups of people in countries or regions, and the noticeable impact these values and beliefs have on the peoples’ outward behaviors and environment (Peterson 17).† Understanding values of a society does not always mean that a person will act according to those values, given a certain set of circumstances. As Japanese children are trained early on to work together in a group and value this aspect of working, this may not actually occur in a business situation unless the right elements of understanding the goal and who does what, is precisely defined for them. Themes can be viewed as big themes such as famous actors, or little themes, such as the latest trend in android phones. In the United States, technology and new media are considered little themes and Angelina Jolie is a big theme. For the French, foreigners who can speak French while in their country, will fare much better than the Americans, who float from one town to the next, asking who can speak English. It is a certain type of snobbery that the French have about foreigners being in their country (Peterson 25). The ‘Big Five’ personality traits used in determining cultural intelligence, as proposed by both Peterson (2004) and in the work of Engle and Nehrt (2012), are neuroticism versus emotional stability, extraversion, openness to experiences, agreement versus antagonism, and conscientiousness versus undirectedness or lack of focus (Engle and Nehrt 36). In having these attributes, a person is able to adjust and assimilate with another culture without standing out as a sore thumb, thus providing a company the oppo rtunity to work with others on a global basis. Americans, however, in business situations, are more readily adaptable to other cultures than those who have cultures that are not so heavily integrated as is found in the United States (Earley and Mosakowski 139). As many Americans, particularly in large Northeastern cities, come from foreign countries or at least grew up in a family with a non-American background, it is easier to assimilate other cultures than those people who come from a predominantly one-culture world in their country. As global companies move their businesses to Southern states in the U.S., this trend is also growing here as well. Different styles of how to approach a joint project between two global countries, one, French and one, American, may show that Americans are ready to move ahead while the French prefer to have all the details worked out and the numbers in place before even taking the first step (Peterson 54). Some of this could be put down to the fact tha t governments work differently from one country to the next and therefore, have learned to work according to the criteria presented by regulations and government restrictions. Working this side out, takes a bit of doing, depending on which country the project will actually be implemented in (Earley and Mosakowski 140). In choosing those with cultural intelligence for positions of conducting projects with foreign companies, it is

Creativity, Critical Thinking and Change Essay Example for Free

Creativity, Critical Thinking and Change Essay 1.1. Throughout this century, a famous painting entitled The Man with the Golden Helmet was believed to be the work of the Dutch master Rembrandt. Some years ago it was proved to have been painted by someone else. Some people would say that the truth about this painting changed. Do you agree? Explain. The book tells us that truth is the accurate representation of objective reality, and that our assumptions, and wishes do not affect the reality of the facts. With that being said; I would say yes the truth about the painting changed. Since there is hard evidence that proves it was not the work of Rembrandt then, the truth has changed. 1.2. Examine each of the following cases in light of what you’ve learned about truth in this chapter. State your view and explain why you hold it. a. Ira is a journalist. Will the belief that he can create his own truth make him more or less likely to value accuracy in his reporting? If Will believes he can make his own truth it will make him less likely to value accuracy in his reporting. The news is one thing and opinions are another. By creating his own truth he is interjecting his opinions, and ignoring the facts of the news. b. Bruce is prejudiced against minorities and women. Which of the following beliefs would be more helpful in overcoming his prejudice; the belief that truth is subjective and created; or the belief that truth is objective and discovered? Explain your reasoning. I would say that belief that truth is objective and discovered would help Bruce in overcoming his prejudice in minorities and women. This way of thinking about truth relies on facts, and historical truth; where Bruce could look back at history and find instances where women and minorities have excelled. If Bruce continues to believe that he can create his own truth, it is likely he will continue to not look at the facts and continue to judge people based on race and gender. c. Most students can use additional motivation to learn. Will the belief that they can create their own truth help or hinder their motivation? Explain. The book tells us that this belief can stifle success because it leads one to believe that just the belief – not talent or hard work will guarantee success. This will hinder motivation because belief in oneself is just part of the equation for success. If they believe that truth is discovered this will help motivate them to study hard and be successful. 1.3. Classify each of the following exchanges as (a) an actual contradiction or (b) a near contradiction. Briefly explain each choice. MAVIS: Big time college sports are corrupt. Near contradiction. The statement can be both true and false in the same way at the same time. Not all big time college sports or corrupt, but some are. CORA: You’re absolutely wrong, Mavis. Â  Actual contradiction. The statement cannot be true and false in the same way at the same time. Mavis is wrong or right. KAREN: There are very few real heroes today. Â  Near contradiction. This is an opinion so it can both be true and false in the same way at the same time. HANNA: I think there are more today than there have ever been. Actual contradiction. This statement cannot be true and false in the same way at the same time. BRAD: Look at that new Lincoln across the street. Actual contradiction. This statement cannot be true and false in the same way at the same time. CLARA: That isn’t a Lincoln – it’s a Mercury. Â  Actual contradiction. This statement cannot be true and false in the same way at the same time.

Impacts of Data Classification Standards Essay Example for Free

Impacts of Data Classification Standards Essay Through my research I have found three basic domains that are affected by the â€Å"internal use only† data classification standard. What I would like to discuss in this report addressing IT infrastructure is how these three domains are affected. I will be discussing the User Domain, Workstation Domain, and LAN Domain and will cover everything from the end user to the internet. The User Domain controls who has what access to what information within the organization and enforces the APU or Acceptable Use Policy. The APU only allows the user to access or work within the set parameters of what has be set as acceptable use. This is the weakest point in the IT infrastructure and it is the user’s responsibility act with integrity around this domain. The Workstation Domain is where the user is able to access the company network and use resources that are not on their host station. This is to allow the worker to easily be able to get the data or applications they may need. For the company’s network’s security usually the IT departments will set up user names and passwords or can allow access through managing the active directory. They will also have anti-virus protection as well as undergo regular updates and scans. Since this would be a company network it would be not acceptable to have personal devices on the network unless preauthorized by management. The LAN Domain is the big picture of what the company network has. It is a collection of all the host and devices on the network and also including all the physical networking of the company’s network. The LAN Domain needs to be very secure due to the vast amount of components involved. One of the biggest threats can be as simple as unauthorized access on the company’s local area network.

Comparative Study of 6T and 8T SRAM Using Tanner Tool

Comparative Study of 6T and 8T SRAM Using Tanner Tool Rajnarayan Sharma, Ravi Antil, Jonish Abstract— in this paper we focus on the dynamic power dissipation during the Write operation in CMOS SRAM cell. The charging and discharging of bit lines consume more power during the Write â€Å"1† and Write â€Å"0† operation. 8T SRAM cell includes two more trail transistors in the pull down path for proper charging and discharging the bit lines. The results of 8T SRAM cell are taken on different frequencies at power supply of 1.5 V. The circuit is characterized by using the 130 nm technology which is having supply voltage of 1.5 V. Finally the results are compared with Conventional 6T SRAM cell. The power dissipated in low power 8T SRAM cell is reduced in comparison to conventional 6T SRAM cell. The result of the research has practical reference value for further study. Keywords—SRAM, Tanner Tool, T-Spice, W-EDIT, IEEE I. INTRODUCTION SRAM is mainly used for the cache memory in Microprocessors, mainframe computers, engineering workstations and memory in hand held devices due to High speed and low power consumption. The need for low-power design is becoming a major issue in high-performance digital systems such as microprocessors [1], Digital Signal Processors (DSPs) and other applications. The increasing Market of mobile devices and battery powered portable electronic systems is creating demands for chips that consume the smallest possible amount of power. SRAM consist of almost 60% of Very Large Scale Integrated (VLSI) circuits. It is also said that memories are the biggest culprit for the power dissipation in any digital system and No digital system gets complete without memories. Several techniques have been proposed to reduce the power consumption during Write operation of SRAM like, Segmented Virtual Ground Architecture for Low-Power Embedded SRAM [2], Low power SRAM design using half-swing pulse mode techniques [3] and A single-bit line cross-point cell activation (SCPA) architecture for ultra-low power SRAM’s[4].Some other techniques which are use for low power SRAM like Half-Swing Pulse-Mode Techniques[5] these techniques are use for reduce the power dissipation of the SRAM circuit. All these discussed papers are used extra circuitry for reducing the power consumption. In this paper optimized SRAM cell contains two extra tail transistors in the pull-down path of the respective inverter to avoid charging of the bit-lines. These two trail transistor are controlled by an extra signal write select (WS). During read or write mode at least one of the tail transistor must be turned OFF to disconnect the driving path of respective inverters. II. RELATED WORK Karimi and Alimoradi [6]: Rapid growth in semiconductor technology has led to shrinking of feature sizes of transistors using deep submicron (DSM) process. As MOS transistors enter deep submicron sizes, undesirable consequences regarding power consumption arise. This can be done by using one PMOS transistor and one NMOS transistor in series with the transistors of each logic block to create a virtual ground and a virtual power supply. Notice that in practice only one transistor is necessary, because of their lower on-resistance, NMOS transistors are usually used. Cheng and Huang [7]: they present a low-power SRAM design with quiet-bit line architecture by incorporating two major techniques. Firstly, the authors use a one-side driving scheme for the write operation to prevent the excessive full-swing charging on the bit lines. Secondly, they use a precharge free pulling scheme for the read operation so as to keep all bit lines at low voltages at all times. SPICE simulation on a 2K-bit SRAM macro shows that such architecture can lead to a significant 84.4% power reduction over a self-designed baseline low-power SRAM macro. Ming et. Al. [8]: They describes a low-power write scheme by adopting charge sharing technique. By reducing the bitlines voltage swing, the bitlines dynamic power is reduced. The memory cells static noise margin (SNM) is discussed to prove it is a feasible scheme. Simulation results show compare to conventional SRAM, in write cycle this SRAM saves more than 20% dynamic power. III. STATIC RAM SRAM or Static random Access memory is a form of semiconductor memory widely used in electronics, microprocessor and general computing applications. This form of semiconductor memory gains its name from the fact that data is held in there in a static fashion, and does not need to be dynamically updated as in the case of DRAM memory. While the data in the SRAM memory does not need to be refreshed dynamically, it is still volatile, meaning that when the power is removed from the memory device, the data is not held, and will disappear. There are two key features to SRAM Static random Access Memory, and these set it out against other types of memory that are available: The data is held statically: This means that the data is held in the semiconductor memory without the need to be refreshed as long as the power is applied to the memory. SRAM is a form of random access memory: A random access memory is one in which the locations in the semiconductor memory can be written to or read from i n any order, regardless of the last memory location that was accessed. Fig 1 shows the read/write operations of an SRAM. To select a cell, the two access transistors must be â€Å"on† so the elementary cell (the flip-flop) can be connected to the internal SRAM circuitry. Fig. 1 Read/Write Operations OPTIMIZED 8T SRAM CELL Schematic of 8T SRAM cell is shown in fig 2 In that we are using two more transistors M7 and M8 for reducing the power dissipation. WS signal is used for controlling the M7 and M8 during Write â€Å"0† and write â€Å"1† operation. Fig. 2 Optimized 8T SRAM Cell IV. COMPARISON ON DIFFERENT FREQUENCY This section provides the detail simulation analysis of Low power SRAM cell for different frequencies. The dynamic power may be expressed as: P=ÃŽ ±CVf. SCHEMATIC DIAGRAM OF SRAMS (S-EDIT): Fig. 3 Conventional 6T SRAM Cell (S-EDIT) Fig. 4 Optimized 8T SRAM Cell (S-EDIT) SIMULATION WAVEFORM OF SRAMS ON DIFFERENT FREQUENCIES (S-EDIT): Fig. 5 Simulation Waveform of 6T SRAM at 1GHz (S-EDIT) Fig. 6 Simulation Waveform of 8T SRAM at 1GHz (S-EDIT) From the fig 4.7 it has been clear that for 1 GHz the charging time is less then discharging time. So due to increment in charging and discharging time with frequency the power dissipation will also increase. Fig. 7 Simulation Waveform of 6T SRAM at 2GHz (S-EDIT) Fig. 8 Simulation Waveform of 8T SRAM at 2GHz (S-EDIT) TABLE I COMPARISION ON BAISES OF FREQUENCY Write operation on different frequencies, are given in Table I. Our 8T SRAM cell dissipates lower dynamic power during the switching activity. In 8T SRAM cell the crosstalk voltage values are increased for bit lines, word line (WL) and for outputs in comparison to conventional SRAM cell but these Values can be controlled with the help of proper sizing of Width (W) and Length (L) of the transistor. SIMULATION WAVEFORM OF AVERAGE POWER DISSIPATION AND DELAY (S-EDIT): Fig. 9 Simulation Waveform of 6T SRAM (S-EDIT) Fig. 10 Simulation Waveform of 8T SRAM (S-EDIT) TABLE II COMPARISION TABLE In our 8T SRAM cell as shown above we are preventing any single bit line from being discharged during write â€Å"0† as well as write â€Å"1† mode by proper selection of signal WS, which turn either M7 or M8 OFF. The comparison of conventional 6T SRAM cell and 8T SRAM cell is shown in table II V. CONCLUSION Most of the developed low-power SRAM techniques are used to reduce only read power. Since, in the SRAM cell, the write power is generally larger than read power. We have proposed an SRAM cell to reduce the power in write operation by introducing two tail Transistors in the Pull-down path for reducing leakages. Due to this Stack Transistors the power dissipation has reduced from 18 % in comparison to Conventional 6T SRAM cell. The 8T SRAM provides power efficient solution. There is also improvement in the delay in case of 8T SRAM cell is 29% faster as compared to the conventional SRAM cell. So the newly designed low power SRAM cell consume lesser power and can be said that it is a power aware cell which is acceptable in today’s VLSI design market. REFERNCES [1]International Technology Roadmap for Semiconductors.[Online].Available: http://public.itrs.net. [2] Mohammad Sharifkhani, Member, IEEE, and Manoj Sachdev, Senior Member, IEEESegmented Virtual Ground Architecture for Low-Power Embedded SRAM IEEE transaction on very large scale integration(VLSI) systems, vol. 15, no. 2, february 2007 [3] Mai, K.W., Mori, T., Amrutur, B.S., Ho, R., Wilburn, B., Horowitz, M.A., Fukushi, I., Izawa, T. and Mitarai, S. (1998), â€Å"Low power SRAM design using half-swing pulsemode techniques†, IEEE J. Solid-State Circuits, Vol. 33, pp. 1659-71. [4]Vkita, M. et al. (1993), â€Å"A single-bit line cross-point cell activation (SCPA) architecture for ultra-low power SRAM’s†, IEEE J. Solid-State Circuits, Vol. 28, pp. 1114-8. [5]Low-Power SRAM Design Using Half-Swing Pulse-Mode Techniques Kenneth W. Mai, Toshihiko Mori, Bharadwaj S. Amrutur, Ron Ho, Bennett Wilburn, Mark A. Horowitz, Isao Fukushi, Tetsuo Izawa, and Shin Mitarai IEEE journal of solid state circuits, vol. 33, no. 11, november 1998 [6] Gholamreza Karimi1 and Adel Alimoradi â€Å"Multi-Purpose Technique to Decrease Leakage Power in VLSI Circuits† Canadian Journal on Electrical and Electronics Engineering vol. 2, no. 3, March 2011. [7] Shin-Pao Cheng and Shi-Yu Huang â€Å"A Low-Power SRAM Design Using Quiet-Bitline Architecture†Proceedings of the 2005 IEEE International Workshop on Memory Technology, Design, and Testing, 2005. [8] Gu Ming Yang Jun, Xue Jun. â€Å"Low Power SRAM Design Using Charge Sharing Technique†,IEEE, 2005.

A Comparison of Practical and Principled Nonviolent Action Theories Ess

A Comparison of Practical and Principled Nonviolent Action Theories Introduction The phrase "nonviolent action" brings to mind a wide variety of sometimes conflicting images. The image of a Chinese student at Tiananmen Square standing in the way of a tank was portrayed around the world, along with the stories of those who were shot and run over by those tanks. Indian participants pressed forward undauntedly in columns and then in groups to the salt depot at Dharasana while being beaten back with clubs by police forces who were infuriated by the nonresistance of the people. Individual Danes sneaked onto the Nazi occupied airfields at night to sabotage their own planes to prevent them from being used against the Allies and the Danish people. Polish workers during the Solidarity movement refused to vote even though it was illegal and succeeded in preventing the election of unwanted single ticket politicians. Though widely varied, these images all accurately represent nonviolent social change movements of the last century. Two theories have dominated the recorded history of the nonviolent social change movement as motivation for keeping the movements nonviolent: pragmatism and principle. A pragmatic approach has led to what is called practical nonviolent action--action based either on the lack of violent options or on the direct efficiency of nonviolence. Action based on a theory of moral, ethical, or religious principles is known as principled nonviolent action. Both theories have motivated successful campaigns and both have spawned actions in which the goals of the movement were not accomplished. A number of authors in recent years have carefully examined and articulated both theories along with the case studies of moveme... ... 1989. Douglas, James. Lightning East to West: Jesus, Gandhi, and the nuclear age. New York: Crossroad, 1983. Gandhi, Mahatma K. Satyagraha. Ahmedabad: Navajivan Publishing House 1958. King, Mary. Mahatma Gandhi and Martin Luther King Jr: The Power of Nonviolent Action. Paris: UNESCO Publishing, 1999. Powers, . Protest, Power and Change. Roberts, Adam. Civilian Resistance as National Defense. Schell, Orville. "Children of Tiananmen." Rolling Stone. December 14-28, 1989: 185-8+. Sharp, Gene. The Politics of Nonviolent Action volume 1. Boston: P. Sargen, 1973. Touraine, Alain. Solidarity: The Analysis of a Social Movement. New York: Cambridge University Press, 1983. Walesa, Lech. A Way of Hope. New York: H. Holt, 1987. Yi, Mu. Crisis at Tiananmen: Reform and Reality in Modern China. San Francisco, CA: China Books & Periodicals, c1989

To Kill A Mockingbird: Childhood Experience :: essays research papers

To Kill A Mockingbird: Childhood Experience   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever thought of an answer to reply to your children, when they ask you, â€Å"What was the world like when you were a child?†, â€Å"What things that happened that impressed you most when you were a child?† or â€Å"How interesting is your childhood experience?†. Everybody must have had their childhood. Some of the experiences may cause them to smile, or even laugh, while some of them may bring back bitter memories. It is always hard to express the childhood incidents or experience in a clear and interesting way, since they were past memories that happened long time ago. Moreover, when a person has grown up, they will never have the same feeling which they might have in their childhood. However, the authors Harper Lee and Mark Twain can express their own childhood inside the stories they created, in a lively and realistic way. The two novels To Kill a Mockingbird and The Adventures of Tom Sawyer have a very similar characteristic. It is the way they describe a person's childhood experience, and their feelings and new knowledge that come out from those experiences. This characteristic, however, has given me a big revelation after reading the two novels. The novels show that the childhood experience of a person has a great positive influence on his personality, behaviour, and ways on dealing with others. This idea has been shown by the authors in both novels.   Ã‚  Ã‚  Ã‚  Ã‚  From the novel To Kill a Mockingbird, one could discover that innocent behaviour and misunderstanding can lead a child to view a person or thing incorrectly and incompletely. This behaviour can also lead a child to a wrong perspective. In the first part of To Kill a Mockingbird, the main characters Scout, Jem, and Dill thought that the Radley family and their member, Boo Radley, as strange and unnatural human beings. They described Radley's house as â€Å"That is a sad house....† (Harper Lee, 48). This is a â€Å"fact† they heard from their neighbours. Until one day, their neighbour Miss Maudie's house was found on fire. While Scout was standing outside in the cold watching the fire, someone from behind her and put a blanket around her shoulders. Later, Scout and Jem realized that there was only one person in town who had not fought to put out the fire -- Boo Radley. Scout asked, â€Å"Thank who?†(Harper Lee, 76). Jem replied, â€Å"Boo Radley. You were so busy looking at the fire you didn't know it when he put the blanket around you.†(Harper Lee, 76) It was then that Scout and Jem started

Poverty and Low Birth Weights :: Essays on Poverty

Abstract   Ã‚  Ã‚  Ã‚  Ã‚  There exist some evidence that poverty can result in low birth weight in newborn infants. On Prince Edward Island, low birth weights are currently the lowest as compared to the national average according to Statistics Canada. However, the link that exist between poverty and low birth weights leaves unanswered questions as to what can be done to reduce these low birth weights in newborn infants. The effect of Poverty on Low Birth Weight in Newborns   Ã‚  Ã‚  Ã‚  Ã‚  Receiving good prenatal care is extremely important for an expecting mother. The prenatal period has a great impact on the newborn’s health. Low birth weight is a problem among a certain population of newborns. It is crucial to understand the conditions in poverty and its affects on birth weights in infants. â€Å"Several communities characteristics associated with poverty are negatively associated with low birth weight† (Roberts, 1997)   Ã‚  Ã‚  Ã‚  Ã‚  In 2000, the PEI Reproductive Care Program, reported that Prince Edward Island had the lowest percentage of low birth weight infant at 4.3% compared to the National average of 5.6%, however there is much taught about the link of low birth weight and poverty.   Ã‚  Ã‚  Ã‚  Ã‚  According to the 2000 study, mothers living in West Prince were the youngest with the highest percentage of birth rates (11.3%), these being women under 20 years of age. This can also be a contributor since young women may not have finished school or post secondary educational therefore resulting in jobs with less income. This weighs on their health care and ability to have the best prenatal care available.   Ã‚  Ã‚  Ã‚  Ã‚  Diet factors can also play a major factor in low birth weights. In a study done comparing Latina women both in the United States and Mexico, showed that Latino women born in Mexico consumed diets richer in calcium, folate, protein, vitamin A and ascorbic acid than Latino women born in the United States who instead ate diets consisting more of high fat foods, sugars and cereals, associated with low birth weights (Pearl, 2001). Poverty decreases the chances of expecting mothers to be able to buy all the proper foods available in order to eat a properly balanced diet high in all the nutrients needed for her and her baby. This paper describes the incidence of low birth weight in newborns in relation to the level of poverty among women on Prince Edward Island. Method Apparatus and/or Materials   Ã‚  Ã‚  Ã‚  Ã‚  The source of the data was found using Statistics Canada database CANSIM. Incidence of low birth weight from 1991 to 2001 on Prince Edward Island, v5939746 Table 102-4005.

Reflections on Kinsey, the Movie

Every scene in the film was worth paying attention to.   The plot that is based on the real life story of Prof. Alfred Kinsey is unusual and enlightening.   The movie has effectively depicted the life of the professor and has shown the audience his struggles in his research on   human sexuality.   Kinsey manifested how taboo the subject of sex and human sexuality was during the late 1940’s.   Moreover, the film has clearly shown how complicated it was to explore the subject and to impart the information to the public. Thus, efforts of Prof. Kinsey to let out in the open all about the subject have created noise during the said period. There was a part in the film where he stated that people are anxious and guilty over sex because they are not aware of how others engage in it.   Because of his research on human sexuality, he was accused of aiding the communist aim of weakening and deteriorating the youth of America.   Furthermore, the book he wrote about the sexuality of the human male created chaos, even at the national level.   At the same time, however, his works opened the minds of its readers. In addition, all the key actors in the movie have portrayed their parts well.   Liam Neeson in particular, effectively played the role of Prof. Alfred Kinsey.   Meanwhile, my favorite character in the movie is Prof. Kinsey’s wife, Clare McMillan whom he fondly called â€Å"Mac†.   She described herself as free spirited, which in the film, was actually depicted.   She is extremely supportive to Prof. Kinsey in all that he does. There was a scene in the movie where I admired how Mac’s emotional weakness manifested strength.   It was when she showed Prof. Kinsey how hurt she was when he slept with a male friend, Clyde.   Here, she questioned Prof. Kinsey where marriage and family stands amidst all these human sexuality research that he has gotten obsessed with. Though she was supportive of Prof. Kinsey’s endeavors, she appeared to disagree at some aspects and ensured to let Prof. Kinsey know.   One surprise however was when she also agreed to have sex with Clyde.   It was not clear to me why she exactly did that but it seems she wanted to let Prof. Kinsey feel how she did when, he in the first place, slept with Clyde.   As she also enjoyed the act, perhaps she has also learned to take Prof. Kinsey’s reasons for sleeping with him. I think Prof. Kinsey became obsessed with the subject of human sexuality because of his eagerness to create change by increasing the awareness of people on the subject of human sexuality.   As mentioned, sex was then taboo.   It appears that Prof. Kinsey wanted to unravel all secrets regarding human sexuality and let these all out into the open.   Prof. Kinsey was aware of the chaos that was certain to happen but still aimed to let the people know the diversity and richness of human sexuality. As I understand it, his interest in the subject all started when he himself encountered difficulty in engaging in sex as shown in the scene where they first made love. He thought of consulting with an expert and has eventually managed to work on their sexual relationship.   Meanwhile in the university, he spoke with some students and learned that they had a lot of incorrect notions on sex.   He suggested to the academe that sex education should be part of the curriculum.   The teaching body, however, was adamant to this idea.   He then held a marriage course given to the engaged-to-be-married couples where he started teaching about sex, in a scientific and methodical approach. One can see the intensity of his drive to research on this matter when he dramatically shifted focus from studying wasps to studying human’s sexual acts, homosexuality, sexual rituals, extramarital and premarital sex. In addition, he used his own body for research when he inflicted pain on himself by cutting his foreskin, intending to grasp why others find pleasure in pain during sex.   He even created a team, which later on seemingly became guinea pigs, as they engaged in group sex. After watching the film, I realized that humans may be â€Å"animals†, as Kinsey maintains, but   have morals that have delineated decent form indecent, the socially unacceptable and acceptable.   This makes us distinct from dogs, pigs and other animals.   I think Prof. Kinsey went overboard in looking at sex objectively.   We still are subject to emotions and feelings.   I also learned that though science aims to quantify all things, human sexuality is still, most of the time, governed by morals and social norms.   There still are boundaries and limitations.      

HIV/AIDS patients in Zambia; Are they cared for? Essay

Executive summary Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome (HIV/AIDS) pandemic has created terrible burden for millions of individuals, families and communities worldwide. All sorts of exertions have been tried to curtail this tormentor and yet no known cure or vaccines have been discovered to prevent it. Religious prayers and even rituals have also seemed futile. However, the only option now is to only provide tender care, love and even nurture for those that are infected and consequently affected. This might prevent further spread and in turn minimise further impacts. This study seeks to improve on the care that should be rendered to HIV/AIDS patients and even strategize on how to improve the well-being of these ill-fated people. This study is a combination of situational analysis through a scientific study to understand various dynamics of management of HIV/AIDS patients in Zambia accompanied by formulation of strategies based on findings of the study. Background The HIV/AIDS prevalence rate in Zambia has even become one of the highest in the world. The prevalence rate in the general population is estimated to be 14.3 per cent with approximately 930, 000 people living with HIV/AIDS. Generally, despite all the campaigns, the stigma associated with HIV/AIDS still exists. On one hand, patients who are infected and have all the symptoms claim to be neglected at the hospitals and are not given the best services. It may not be out of order to query whether these health care providers are really taking care of HIV/AIDS patients. Several interventions have been staked so far but they do not seem to adequately address and even assess if HIV/AIDS patients are fully attended to by health care providers. For example, though not very successful, the National HIV/AIDS/STI/TB intervention strategy plan 2002–2005 was developed with providing care to people living and affected by HIV/AIDS as one of the strategies of reducing the spread of AIDS. This research endeavours to provide a fundamental overview of how best the society at large can prevent further spread of HIV through care. This is deemed necessary for the implementation of an HIV/AIDS free management policies. If it comes out necessary to quarantine HIV patients, we will not hesitate to articulate that. Rationale This study aims at creating space for all people living with HIV/AIDS in different settings; especially in hospital environment, where most of them seek medical advice. This study shall improvise core framework for any change/s at the institutional and individual levels and across all sectors that in turn shall help create an environment of understanding, empathy, love, trust, hope, human rights and dignity for those most in need, that is, HIV/AIDS patients. Problem The major problem is the increased levels of stigmatization, discrimination and violation of human rights of HIV/AIDS patients in various settings. Minor problems include: * Lack of better strategies to deal with matters of HIV/AIDS * Lack of consistency in delivery of health care * Lack of friendly or social relationship between HIV/AIDS patients and care takers Objectives In addressing the problems stated above, the following specific research objectives have to be achieved: i. To investigate the extent to which patients are cared for by health care providers and relations. ii. To investigate the nutritional well-being of HIV/AIDS patients. iii. To identify factors leading to stigma, discrimination and human rights violation of HIV/AIDS patients. iv. To frame recommendations/strategies for policy makers and other influential groups for improvements in social well-being of HIV/AIDS patients. Methodology Participants Our sample size is 150 and these consist of all HIV/AIDS patients in the selected hospitals within Lusaka. The number of patients to approach per hospital will be determined on the total number of admitted patients at the time of data collection. Our target population is all HIV/AIDS patients that have been admitted to the selected hospitals for at least one week. However, since it will be impossible to survey all HIV/AIDS patients in all hospitals in the City of Lusaka, our study population will be patients admitted to University Teaching Hospital (UTH) and Levy Mwanawasa General Hospital. These patients are to be found on weekdays/weekends during the stipulated visiting hours per hospital. Data Analysis Data will be entered in excel and analysed using SPSS version 16 and descriptive statistics will be computed using the same software. SPSS will be selected because it is user friendly. Research Method Our research method is to perform a situational analysis study using a questionnaire capturing the HIV/AIDS patients’ nutritional status, social relationship with care takers and how often they are visited by their relations. The questionnaire is as simple as possible to avoid frustrating the patients. Our sampling method will be convenience sampling where we would simply visit HIV/AIDS patients in hospitals under study. Convenience sampling will be used because this method would not impose a huge cost. Due to confidentiality and ethical considerations, the then main clinicians during data collection, at the hospitals under study will help to distribute questionnaires to those HIV/AIDS patients willing to participate. Currently, at UTH, we have Dr Nyirenda and Dr Musonda who are willing to administer the questionnaires in clinic five of UTH and Dr Alfred at Levy Mwanawasa General Hospital. We will simply approach any HIV/AIDS patient and ask them to volunteer in our survey. We will conduct an in-person survey by briefly introducing to them the purpose of our survey and explain why their participation will be valuable to the public. We will ask them if they have 3 minutes to do our survey. By having given them a brief introduction before we interview them, we can have a better sense of whether or not our survey is applicable to them. All non-HIV/AIDS patients in the stated hospitals will be ineligible to participate in the survey. In addition, a focus group will also be used to discuss the perceived prejudices that HIV/AIDS patients face. We will simply ask two HIV/AIDS patients, one representative from UNZA HIV/AIDS response office and one representative from the Ministry of Health to volunteer to give us one hour on one evening to get their opinions about the current levels of stigmatization, discrimination and violation of human rights of people living with HIV/AIDS. A facilitator will be present to conduct the group discussion and ask several open-ended questions while another representative will record the respondents’ answers during the discussion. The advantage of this focus group study is that it is not costly, not time consuming and we can get in-depth information and opinions from people who are directly and frequently affected by the problem. Anticipated Results Expected Outcomes: Mounting evidence suggests that no known cure for HIV/AIDS has been unearthed so far. This simply entails that we can only reduce further spread of the pandemic by improving the lives of the people who are infected and affected by the pandemic. Consequently, this study will not only enlighten the policy makers on the real strategy of reducing the further spread of HIV/AIDS but also propose measures that may deal with the problem more effectively. It is further expected that this study will generate a research report and a fact sheet on the dynamics and impact of stigmatization and discrimination on those infected and affected by HIV/AIDS in Zambia. In the final analysis, it is expected that Government through the Ministry of Health and indeed the donors will be better informed, and could adopt some of the findings and recommendations in their policies. Impact: Results from this study are expected to feed into policies aimed at improving the well-being of HIV/AIDS patients in the country. From these, it is expected that the policies can be inferred to other countries facing HIV/AIDS. Utilisation: It is expected that findings from this study will be utilised by policy makers and implementers to enhance health care planning and ensure that the scarce national resources are allocated efficiently on projects that give the highest social and economic returns to HIV/AIDS patients. Dissemination Findings from this study will be disseminated through workshops that will be held so that all the stakeholders are informed about the viability of report findings as a remedial measure to the spread of HIV/AIDS in Zambia. Lastly, the study report will be available on the UNZA website and at UNZA HIV/AIDS response office for all to read.

Siemens: Motivation and Employees

SIEMENS: 1. Identify four benefits to Siemens of its in-depth training and development of workers. Ans. Training refers to increasing the knowledge, skills and attitude of employees or extending those the employees already have. Siemens as the top three electrical and electronic companies has been running various effective training programs for their employees in order to build a strong work force and thus contribute better services to the society.In order to do that, they are providing their employees with both on the job (shadowing, mentoring, coaching, job rotation) and off the job (courses, presentations, qualifications) training sessions. Along with the training, company is also providing different development programs to make their employees more flexible, adaptable to change, more creative and innovative. All these training and development programs have brought outstanding benefits to the company.Four of the main benefits of these are discussed below: * Raising productivity an d profit: The main objective of doing any business is to make profit increasing productivity. Siemens also has the same motive and for that it is continuously looking for improved training programs to build a more competent, efficient and a highly motivated team of employees. As the training is motivating the employees highly, they are more dedicated to work for Siemens which in turn gives the company a huge production and profit every year. Improving services and customer satisfaction: The employees of Siemens are always working for providing better service to their customers. They are highly motivated and confident enough to serve the customers with servicing them on time, keeping their clients informed and by doing what they are promising to do. These types of service are making the customers happy and satisfied to stay with Siemens. * Being more able to respond to competition: A well trained employees with good key skills, especially communication and team working skills has giv en the company a competent and efficient work force.So, this era of huge competition, they have achieved to be the top three electrical companies of the world and is currently competing with all their small and large competitors successfully. * Able to gain long-term employee commitment: Costs of recruiting staffs are high but retaining good staffs are far more difficult. Through different training and development programs like- Apprenticeship, Siemens Commercial Academy, Siemens Graduate Programs, the company is training to build a group of good staffs, they are making them more qualified, more dedicated and motivated towards the organization.It makes the employees stay with the company for longer periods which reduces the cost of recruitment resulting in cost savings. 2. Explain how an appraisal system can help to motivate employees. Ans. To measure the effectiveness of its training and development, unlike other renowned organizations Siemens is also using an appraisal system, kno wn as Performance management process. Well-designed and well-executed performance appraisals have a strong motivational impact. Appraisals have the power to motivate employees because they provide a number of interconnected benefits.A well planned appraisal method can thus motivate an organization’s employees to find out the best from them. A well planned appraisal method tends to cover up the following issues which can help the employees to be well motivated: * Demonstrates the need for improvement: If employees don’t have a clear understanding of how they’ve been performing, they can’t be motivated to make any improvements. So, an appraisal system works as a standard to motivate people by pointing out the deficiencies on them. * Employees build a sense of personal value.When managers take the time and effort to carefully review, analyze, document, and discuss performance with employees, the underlying message to the employees is that they’re impo rtant and valuable, and this alone is quite rewarding, whether the feedback is positive or not. * Turn the employees around: When employees are performing poorly, performance appraisals can provide the wakeup call that they need to get refocused and reenergized. With performance appraisal, however, the purpose of the session is not strictly disciplinary, so the employee is more likely to walk in with a more receptive and open mind. Pay reviews: In some instances, appraisals are related to pay reviews. In these cases, if the employees pay rises due to their good performance, they will feel motivated. * Increases satisfaction. When performance appraisals meet the employees’ needs in such areas as gaining recognition, sensing achievement and competence, experiencing growth, and meeting objectives, they’re also contributing to the employees’ job satisfaction, and this is one of the most important elements at work today. When employees are satisfied, some of the most visible indicators are reduced turnover, absenteeism, and tardiness. Meets higher-level psychological needs: Recognition is one of the most powerful forms of motivation for large numbers of employees. Although, there are numerous possible sources of recognition on the job, performance appraisals are an opportunity for employees to receive formal, significant, and enduring recognition from their manager. * Proper feedback: Providing the employees with proper feedback may give them the motive to try hard to overcome their deficiencies and retaining the positive attitudes on them. 3.Using your understanding of the work of Herzberg, which motivators can you see in action at Siemens? Ans. From the Herzberg’s motivation-hygiene theory, we came to know that, an individual’s relation to his or her work is a basic one and that his or her attitude toward work can very well determine the individual’s success or failure. There are both intrinsic and extrinsic factors which results in employee’s satisfaction or no satisfaction. From the intrinsic factors the following can be seen as present in Siemens: * Responsibility: All Siemens graduates are treated as individuals and responsible.The working environment of Siemens says that it requires high skills, knowledge and working ability in their employees. So, the organization works by making their employees responsible towards their work. * Advancement: For the advancement and career development of the employees, Siemens has come up with Apprenticeship training, Commercial academy and Graduate programs. They are also provided with further qualification if necessary. These types of opportunities make the employees feel that they are advancing with their career and the company values them. * Recognition: Siemens recognizes their employee’s efforts and hard work.Those who come up with outstanding performance are treated with rewards and appraisal. * Growth: Siemens looks forward to growth of th e employees as well as the organization. In the case Paul Thomson says that, his training effort helped him to grow in the organization. There are some external factors that is also working as a motivating factors: * Supervision: Employees in Siemens are closely supervised and given feedback on their works. This sense of appraisal system and supervision motivates the employees to maintain a long term relation with the organization. *Relationship with peers: In the case, Gavin Leslie says that, He feels good to share things with his colleagues and there is a good relationship that occurs in the organization. They feel more socially belonging to their co-workers. * Working condition: There remains a happy, friendly environment in the organization and thus the employees make sure that their customers are staying happy. They feel good that Siemens is treating them as they want their customers to be treated like. Combinedly, all these motivating factors are helping the employees meeting up their needs as well as the company to retain their best employees for long term. . Analyze how Siemens uses training and development to ensure growth in its business. Ans. Training and development helps the growth of a business. Siemens has a clear focus on well-motivated and trained work force as it is an asset for any types of organization. They are providing different training and development programs which are making the employees more skilled to remain competitive. These well-trained employees help to retain customers as they enjoy services from them. This contributes to customer loyalty and repeat business.Thus, Siemens is treating their employees just as they want their customer to be treated which in turn is giving Siemens a huge business growth and good will. So, we can see, ensuring growth of any business lies upon its employee satisfaction and customer satisfaction which Siemens is successfully maintaining. Various training and development programs Helps to build more skilled, motivated and competitive work force Repeat transaction increases production and helps to grow business Loyal customers make repeat transaction Motivated employees tend to provide better customer service and retain customers

Five paragraph essay Essay

Essays begin with the prompt. Make sure students understand what the prompts are asking them to do. Students may be asked to analyze, assess, evaluate, compare, contrast, describe, discuss, and explain. Know the difference between these words. Additionally, prompts can be multi-tasking in that they ask the writer to perform several actions. Make sure students answer all parts of the prompt, or they may fail. All essays should have five paragraphs. The first should be a thesis paragraph. It need consist of only one sentence – a thesis statement. If students have any other sentence, an attention grabber similar to the headlines of a newspaper called a hook should precede their thesis. Students should not waste time and effort on long theses’ paragraphs. Students should come to the point – their thesis – immediately, and go on to prove their argument. All theses should include their argument with three methods or points they will use to prove their argument. For example, if the prompt asks about the Mongols, a superior thesis would be â€Å"The Mongols were efficient governors because of their political, economic, and social policies.† The first portion of the thesis, â€Å"The Mongols were efficient governors,† is a simple, acceptable thesis. At the bare minimum, all essays should include this type of thesis. The second part, â€Å"because of their political, economic, and social policies† turns a simple thesis into a clear, analytical, and comprehensive thesis. Better essays follow this second format. Read more:  How much sentences in a paragraph. The conclusion paragraph need only consist of one sentence. While a conclusion resembles a thesis, students should not copy or paraphrase the thesis. They should write a sentence that sums up what they have learned or proven in their essay. The other paragraphs form the body of the essay and are critical. Within three of the paragraphs, students prove their argument. Set up body paragraphs in an order parallel to the structure within the thesis sentence. Students should organize points from the strongest point to weakest point. Strength is based on the amount of evidence presented and the thoroughness of the argument. The weakest point should be last. Based on the above thesis, this means â€Å"political policies† should be the topic of the first body paragraph, while the second point will be â€Å"economic policies† and the last paragraph will cover â€Å"social policies.† The first sentence in the body paragraphs should expand upon the sub-point from the thesis. An example about the Mongols could be â€Å"Politically, the Mongols were tolerant governors, who insisted upon honesty, efficiency, and equality in their policies.† Within each paragraph, there should be two or three facts or pieces of historical support material. While grammar is important, the essay is a rough draft. It does not have to be perfect. Graders know that 50 minutes does not allow students much time to perfect grammar, syntax, and diction. While it is imperative that the essay be readable and intelligible, national graders will not deduct for grammatical mistakes. The Document-Based Question (DBQ) Document based essays are designed to test a student’s ability to use documents to support a historical argument. It corresponds roughly to writing a research paper and duplicates the work of historians, where the student is given the evidence and asked to write a paper – in one hour. And a DBQ essay may include compare and contrast, and/or change over time. The Document-Based Question consists of a prompt with between five and nine primary source documents. The question is not designed to test a student’s knowledge about world history, so much as the student’s ability to use documentary evidence to make and to support a written argument. Critical to this process are the concepts of bias (reliability) and use of all documents to support a thesis. The graders will grade by the following criteria. An acceptable thesis requires a simple thesis stating the point of argument, or what you will prove. An expanded thesis, which earns an additional point, requires a comprehensive thesis statement with point of argument and three ways you will prove it. Students need to use all or all but one of the documents in the essay. Use is defined as citing, quoting, paraphrasing, listing, summarizing, mentioning, analyzing, interpreting, or critiquing the documents in any way. Students must support the thesis with appropriate evidence from the documents. Students must analyze, interpret, and critique the documents. Quoting, listing, summarizing, citing, or mentioning a document does not qualify for this criterion! Students should support their thesis through the use of outside material not mentioned in their documents. If students know of facts and information relevant to the topic, which were not mentioned in the documents, they should include them. Students must understand the basic meaning of the documents cited in the essay. Students may misinterpret one document but two or more will cost one criterion point. Mistakes involving dates and names are not critical but misrepresenting a document can be fatal. Placing a document in a wrong group that leads to a wrong conclusion also counts as a misunderstanding. Analyze point of view or bias in three documents. The rubric says students need to analyze only two documents but this is too few. Students should do three or more. In order to earn this point, students should attribute and analyze point of view, bias, purpose or intent, tone, or audience in an attempt to determine reliability. Analysis of point of view also constitutes supporting the thesis with appropriate evidence from the documents and using the documents, too! One method of analysis (and use) is based on the acronym, S.O.A.P.P.S. Students must analyze documents by grouping them depending on the DBQ prompt. If the DBQ identifies groups in the prompt, students must use the mentioned groups. Students must have three groups. If the prompt only specifies two, students should create a third category. Once again, students must organize the evidence and arguments into three groups. These groups could be mentioned in the thesis statement. The better writers will create their own groups or categories based on the documents. Nevertheless, students might use the acronym P.E.R.S.I.A.N. or S.C.R.I.P.T.E.D. to help structure their thoughts. Evidence should fit into three of these categories. Other methods of grouping include organizing by gender, time, social class, occupation, geography, nationality, similar points of view, or religion. When grouping a document, each group must contain at least two documents. If possible, use three because it prevents a failed group if you misinterpret one document. Students will be asked to identify one additional type of document they could have used to support the essay prompt. One useful way to accomplish this is to identify a point of view or group missing from the discussion. For example, an essay on gender rights that does not include a woman’s point of view is weak. You should mention this failing. At the same time, if all of the documents in the same essay are by women, a man’s point of view might help balance the essay. Students should decide what is missing and mention what specific type of document or point of view might improve the essay. And they should ideally state how it would help the essay. They should place this sentence in whichever body paragraph will be most effective. This could also include bringing in outside information relevant to the topic. Other typically missing documents include charts, maps, or statistical information, social classes, and opposite points of view. Students will have 50 minutes to write their essays. They should use 10 minutes to read the documents and to structure or outline their essay. They should spend 30 minutes writing and 10 minutes reviewing what they have written. Student should make sure they have used all the documents, have three groups, and performed all activities they are required to do. They should especially check their prompt to see that they have addressed all parts required.

Historical aspects in the films The Downfall Movie; Days of Glory Essay

Historical aspects in the films The Downfall Movie; Days of Glory - Essay Example The researcher of this paper tells that as he watched the movie ‘The Downfall’, the idea hit him that throughout the period, Hitler was playing against his own people and officers. Admittedly, he wanted to do with his officers what Stalin did with higher order officers. Also, Hitler wanted to do away with the old and the unwanted. This went along with his plan of reconstructing Berlin. The evident dislike of Hitler for the civilians is visible throughout the movie. For example, he tells Speer in a scene â€Å"You know Speer, there is an advantage to those bombings.† This is so because in his words, â€Å"It is easier to clean up debris than to demolish everything ourselves†. Here, one can see a Hitler who claims that as the war is over, the reconstruction will be quick. As one moves ahead, one comes by more such instances. To illustrate, when Mohnke says that three million civilians have to be evacuated if there is no intention to make a deal with Americans , the response of Hitler is that they have to be cold as ice. That means, he is not intended to waste a moment in protecting the civilians. In his own words, â€Å"we can spend no energy on the so-called civilians†. When one remembers the scenes where 12-13 year olds fall prey to the Soviet fire as they promised to their Fuhrer, and the fact that Hitler is in no way intended to protect them, one realizes the fact that the only intention is a wipe out. To illustrate further, when Mohnke asks as to what will happen to women, children and the elderly if they are not evacuated, the response of Hitler is that there is no civilians in such a war. In addition, he states it clearly that if the war is lost, there is no matter in losing the people too. In other words, it becomes more than evident that Hitler is such a man who is sympathetic only towards two things; his dog and his lady secretaries. The rest all are just means to his end. However, when I watched the movie further, I was astonished to see that more provocative statements were in the pipeline. An example is his Operation Clausewitz which results in the evacuation of all offices from Berlin. Thus, Hitler uses Berlin as a front line city, and is not ready to take the civilians to safer places. He says â€Å"We would destroy them ourselves†, because according to him, â€Å"our people have become weak, and they have to die out.† When one sees the police officers killing old civilians alleging that they are traitors as they tried to escape from the front line, the fact becomes crystal clear; Hitler wanted to get rid of the old and the unwanted ones. In addition is the scene of old people abandoned in hospital along with hundreds of corpses. Moreover, the officers who betrayed him from the very beginning, according to Hitler, will pay for the treachery with their blood. That means, Hitler is very aware about the possible outcome and he wants to reconstruct. In total, it becomes evident that Hitler, at least in the movie, is not a leader of the people, but a man who does not possess even the slightest degree of care for his people. Instead, he is dreaming about a reconstruction of Berlin for which he wants to get rid of the old and the unworthy. For the purpose, he uses Berlin as a front line and makes people pay for their unworthiness. II. Days of Glory The film Days of Glory seems to be another film that depicts how the French treated the Africans during the period of colonization. The film concentrates on the way the soldiers from North Africa recruited into the French First Army are treated by their white counterparts. It seems to me that the westerners used the blacks as mere artifacts that can be used to meet their ends. To begin with, one can see that in the movie, many Berber men join the forces not for the love of France but to fulfill personal needs. To illustrate, Said is a goat herder who is forced to join the force for poverty, and Yassir is in need of boot y as it is necessary for his brother to marry. Similarly, Messaoud is